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Process Maps Get a Makeover


We decided to revamp the popular Sales and Marketing Process Map with all-new Google AdWords goodness.  We've also added some expanded graphics that describe how organizations are effectively using Google AdWords as a lead generation vehicle....
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Lead Generation-How to Generate Leads from Your So


We’re all buzzing about social media and social networks. Is it just a waste of time or can it produce a reasonable ROI? Stop talking and do the math. Does your social network generate leads that convert into business? It should. It might even...
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Going Green with SaaS


I attended an event Saturday night for Acterra, an organization promoting environmental sustainability in the Bay Area that my wife is involved with. The Prius count in the parking lot was exceptionally high, and the vegan menu was a bit of a...
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Why Process Matters


I have a job that most people would find either very interesting or very boring.  I’ll let you decide which, but essentially my job is to help people quantify the financial benefits of Optimizing their Investment in their people.   Which people? ...
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Microsoft and On-premise


Last week Google launched embedded video chat from within Gmail and chat. First of all, wow. It has been an instant hit at Appirio and other customers of Google Apps. Immediately you can get crystal clear video and voice without almost any effort...
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Why implementing CRM may or may not be easy....


I was asked this week what the pit-falls were of implementing CRM technology. This is the sort of question that can tempt you into gushing out a long list of potential hazards, but, when you come to think about it, for many, maybe most people there...
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