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Why conventional CRM requirements gathering is fla


The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work....
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Keyword Research-Blogging for Longtail Keywords


Blogs are excellent tools for capturing strong longtail keywords. The incidental nature of blog posts and the broad topics covered draw longtail searches like flies to honey. This phenomenon, popping attractive keywords into my blog analytics, got...
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Aurora and Google Chrome


We didn’t collaborate with anyone from Google on the Aurora project to envision the future of the web, so we were especially interested to see their new browser, Google Chrome, and the ways in which it echoes some of the same ideas we came up with...
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Microsoft CRM and Varicent, Oracle Siebel's CRM


Varicent Software , which sells incentive compensation and sales performance management products, has announced what company officials are calling "an integrated product" with Microsoft Dynamics...
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Different is hard: SAP - Business by Design


The blogosphere has been buzzing over the last couple of weeks about the recently announced delays in SAP's Software as a Service mid-market ERP Suite, Business by Design, now delayed to the end of 2009 at the earliest....
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How to Choose Your Carrot - ReachForce Book Club


  This week we’re reading and talking about Connect Direct’s whitepaper – How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology...
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