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Did I call it wrong?


Back in October I made a very downbeat assessment of the state of the economy and its impact on the CRM industry. While I winced hugely when Joel Spolsky announced the end of the tech recession back in February, a straw poll of vendors suggests that...
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The New Rules of VIRAL Marketing


We are big fans of Mr. Scott and his eBook, The New Rules of Viral Marketing, which gives tips on how to spread your ideas for free using word-of-mouse. Or in other words, ďone person sends it to another, then that person sends it to yet another,...
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Google Friend Connect Is Live


Google Friend Connect is a service that helps site owners easily provide social features for their visitors. Users gain the ability to sign in to, make friends on, and interact with your site, making it more social and more...
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Run by Wall St? Cause or Company?


In light of the Yahoo! - Microsoft fiasco, fellow bloggers Larry Dignan and Vinnie Mirchandani have been asking the question whether there is too much emphasis on just one stakeholder - the shareholder. After all, shouldn't a technology company (or...
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Getting a CRM education...


One of the points I made in a recent post on CRM requirements specification, was the part that education plays in CRM requirements gathering. In brief, the more people understand about the use of CRM technology, the better their contribution to the...
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Revenue Sharing on a Multi-Author Blog


You are the admin of a team blog that has multiple guest authors. The revenue sharing arrangement is such that all members get to keep a fixed percentage of the AdSense revenue that is generated from pages / articles that they have...
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